MediaCore is moving ahead on schedule with technical specifications now available.
Read the coverage at adnews.com.au
Read the Press ReleaseMediaCore – the world’s first real time electronic trading network for media owners, media agencies and direct advertisers – is moving ahead on schedule with technical specifications now available to metropolitan free-to-air and subscription television networks.
MediaCore is releasing this documentation so that networks, each of which has its own systems and procedures for booking advertising time, can interface with MediaCore. The common industry platform MediaCore creates will accommodate all parties’ work practices and requirements, delivering unprecedented efficiencies and cost savings to everyone who buys and sells advertising space.
MediaCore CEO David Landsberry said: “We have been very encouraged by the positive response MediaCore has received from the free-to-air commercial and subscription television networks and leading media buying agencies.
“Progress is well on track, and over the coming months we look forward to working with individual broadcasters to enable their systems to use the MediaCore network.
“Once we have achieved the required customisation for each network they will be invited to participate in the trial.
“We are confident that MediaCore will prove itself a ‘must have’ and go live in the first half of 2010.”
MediaCore is an open, industry-standard platform for trading advertising space. The system automates, streamlines and accelerates existing buying and selling practices via a secure and managed network, creating huge savings in cost and time for parties on both sides of the transaction.
MediaCore requires no upfront investment by media buyers or sellers. Fees are only incurred when transactions are actually made through the system. MediaCore’s pricing structure ensures value: the efficiencies it creates will more than offset the cost of using its network, which will be based on a modest percentage of revenue generated by bookings.
Available initially for television and radio, MediaCore has cross-platform capabilities and can also handle print, out-of-home and online media.
MediaCore gives staff on both ends of the transaction more time to harness opportunities. For example, the time and cost savings a media owner derives can be devoted to new channels, promoting cross-platform offers, creating targeted advertising packages and enhancing client relations.
Advertisers benefit because their agencies will be buying more efficiently. Media buyers can use the software of their choice and still have real time online access to every media owner on the MediaCore network because its open interface allows existing agency software systems (eg – BCC, Day 8, TSS, Landsberry & James) to use it.
MediaCore processes transactions in milliseconds and can accommodate the booking volume of 100 stations across a seven-day period in just two hours. It can also load a 365- day program schedule – every timeslot, every day for a year on a specific TV network – in seconds.
Underscoring its capacity to be a sector-wide solution, MediaCore can easily accommodate the entire annual billings of the Australian media industry.
It is anticipated that MediaCore will go live in the first half of calendar 2010.
MediaCore is the world’s first real time electronic trading network for media owners, media agencies and direct advertisers. Entirely developed in Australia, MediaCore is a new product from leading independent media software provider, Landsberry & James. MediaCore automates, streamlines and accelerates existing advertising buying and selling practices via a secure and managed network, creating huge savings in cost and time for parties on both ends of the transaction. MediaCore offers an open, industry-standard interface. This common platform means every media owner and buyer can ‘speak the same language’ and access MediaCore using systems and software they already have in place. Available initially for television and radio, MediaCore can also handle print, out-of-home and online media. Landsberry & James has spent the last two years developing MediaCore with Avanade, a joint venture between Accenture and Microsoft, in confidence that it is the transactional framework of the future.
The Landsberry & James Group is an Australian independent business that designs, develops and markets industry-leading media analysis software and services. Landsberry & James clients include major media agencies, media organisations and advertisers throughout the world. Key Landsberry & James products include its advertising expenditure and monitoring software, AdQuest Millennium, and its television ratings analysis suite, AdQuest eTAM. For more information visit lj-oz.com.
MediaCore today announced the appointment of Gregg Ramsey as Solution Architect and Integration Analyst.
Read the coverage at news.com.au
Read the Press ReleaseMediaCore – the world’s first real time electronic trading network for media owners, media agencies and direct advertisers – today announced the appointment of Gregg Ramsey as Solution Architect and Integration Analyst.
Mr Ramsey brings more than 20 years of media and technical expertise, project management skills and integration experience to MediaCore.
His background includes senior level media systems development and management roles, both in Australia and overseas, for organisations including BCC AdSystems (Sydney), Media Plus International (London), Starcom Motive (London), BMRB International (London), Leo Burnett (Hong Kong), AC Nielsen (Sydney) and Fairfax Magazines (Sydney).
MediaCore CEO David Landsberry said: “MediaCore is an open, industry-standard interface for trading advertising space. Its common platform allows every media owner and buyer to ‘speak the same language’ and access MediaCore using systems and software they already have in place.
“It’s a simple idea, but the technology and systems behind it are highly complex. They require a manager with extensive project management and systems architecture experience as well as in-depth understanding of media organisations’ needs and how advertising space is traded.
“With Gregg onboard we know we have the right team in place as we work with the industry towards MediaCore becoming Australia’s common transactional framework.”
Mr Ramsey said: “MediaCore is one of the most exciting developments in media that I have encountered in my career and is set to dramatically improve the way advertising is traded and managed.
“I am excited to be part of the team that’s making MediaCore a universal feature of Australia’s media trading landscape.”
Mr Ramsey has been Solution Architect at BCC AdSystems since early this year. Before that he spent ten years in London in a variety of roles including Web Services Project Director with KMR Software; Systems Analyst and .Net Developer with Media Plus International; Systems Director – Europe/Middle East and Africa for Starcom Motive; and Director of Systems Development for BMRB International. Earlier in his career he worked at Leo Burnett Hong Kong as Asia-Pacific Media Systems Director, as Software Development Manager at AC Nielsen in Sydney, and Software Developer and Research Manager at Fairfax Magazines.
He takes up his new role with MediaCore on Monday, 21 September.
MediaCore automates, streamlines and accelerates existing advertising buying and selling practices via a secure and managed network, creating huge savings in cost and time and giving staff on both ends of the transaction more time to harness opportunities.
MediaCore processes transactions in milliseconds and can accommodate the booking volume of 100 stations across a seven-day period in just two hours. It can also load a 365-day program schedule – every timeslot, every day for a year on a specific TV network – in seconds.
Underscoring its capacity to be a sector-wide solution, MediaCore can easily accommodate the entire annual billings of the Australian media industry.
MediaCore is in positive discussions with the free-to-air commercial and subscription television networks and has also been presented to the Media Federation of Australia (the organisation that represents Australian agencies that specialise in media services) to favourable response.
It is anticipated that MediaCore will go live in the first half of calendar 2010.
MediaCore is the world’s first real time electronic trading network for media owners, media agencies and direct advertisers. Entirely developed in Australia, MediaCore is a new product from leading independent media software provider, Landsberry & James. MediaCore automates, streamlines and accelerates existing advertising buying and selling practices via a secure and managed network, creating huge savings in cost and time for parties on both ends of the transaction. MediaCore offers an open, industry-standard interface. This common platform means every media owner and buyer can ‘speak the same language’ and access MediaCore using systems and software they already have in place. Available initially for television and radio, MediaCore can also handle print, out-of-home and online media. Landsberry & James has spent the last two years developing MediaCore with Avanade, a joint venture between Accenture and Microsoft, in confidence that it is the transactional framework of the future.
The Landsberry & James Group is an Australian independent business that designs, develops and markets industry-leading media analysis software and services. Landsberry & James clients include major media agencies, media organisations and advertisers throughout the world. Key Landsberry & James products include its advertising expenditure and monitoring software, AdQuest Millennium, and its television ratings analysis suite, AdQuest eTAM. For more information visit lj-oz.com.
Landsberry & James proudly unveil MediaCore, the world’s first real-time electronic trading network for media owners, media agencies and direct advertisers.
Read the coverage at ebroadcast.com.au
Read the Press ReleaseThe world’s first real-time electronic trading network for media owners, media agencies and direct advertisers, MediaCore, is unveiled today.
MediaCore has been created by Australia’s leading independent media software provider, Landsberry & James, whose software is already in use in every Australian media agency.
MediaCore automates, streamlines and accelerates existing advertising buying and selling practices via a secure and managed network, creating huge savings in cost and time.
Available initially for television and radio, MediaCore can also handle print, out-of-home and online media.
Landsberry & James is in positive discussions with the free-to-air commercial and subscription television networks and has also presented MediaCore to the Media Federation of Australia (the organisation that represents Australian agencies that specialise in media services) to favourable response.
Landsberry & James CEO David Landsberry said: “We studied the interactions between Australian media buyers and owners and created the MediaCore solution to streamline and automate the entire trading process.
“MediaCore is special because it’s delivered by an independent organisation and offers an open, industry-standard interface. This common platform means every media owner and buyer can ‘speak the same language’ and access MediaCore using systems and software they already have in place.
“MediaCore’s secure and managed network enables real-time trading through an industry-wide (rather than proprietary) approach.”
Mr Landsberry added: “MediaCore is all about creating efficiencies, giving staff on both ends of the transaction more time to harness opportunities. For example, the time and cost savings a media owner derives can be devoted to new channels, promoting cross-platform offers, creating targeted advertising packages and enhancing client relations.
“Advertisers benefit because their agencies will be buying more efficiently. Media buyers can use the software of their choice and still have real-time online access to every media owner on the MediaCore network because its open interface allows existing agency software systems (e.g., BCC, Day 8, TSS, Landsberry & James) to use it.”
Working with Avanade, a joint venture between Accenture and Microsoft, Landsberry & James has spent the past two years and invested more than $2 million to develop MediaCore in confidence that it is the transactional framework of the future.
Landsberry & James anticipates MediaCore will go live in the first half of calendar 2010.
While most television networks have introduced, or are looking to introduce, varying degrees of automation, e-trading does not yet exist in its true form; individual booking requests still require manual responses from the networks, which is very labour intensive.
Mr Landsberry continued: “Everyone has consistently told us e-trading is important, and the MediaCore system has been built in Australia from scratch using our expertise, drawing on extensive industry consultation and the Australian way of buying and selling media.
“MediaCore provides demonstrable advantages – including yield management, increased efficiencies and huge cost savings – while not forcing anyone to change their existing practices. It is geared towards premium inventory and simply improves on the way people trade now.”
Mr Landsberry added that MediaCore addresses every one of the factors that to date have prevented an open e-trading system, including technology, costs, the lack of a common coding system, proprietors’ fears of losing control of their inventory, media buyers’ concerns that prices would be driven higher, and worries that an auction-style trading system would commoditise the industry.
“MediaCore does not commoditise or change how Australian media works,” Mr Landsberry said. “To date e-trading initiatives have been limited to online and cost-per-click or cost-per-thousand models. No-one has given much attention to the much larger mainstream media, and where they have the obstacles have until now proved too great.
“With MediaCore, the technology development costs have been absorbed by our company and we have developed common coding. The alternative to MediaCore would be every agency creating its own system to talk with every media owner’s software. That’s a huge cost and a major reason why true e-trading hasn’t happened until now.”
Jeyan Jeevaratnam, Vice President of Avanade Australia and New Zealand, said: “Landsberry & James searched for a technology leader to partner in developing MediaCore and selected Avanade for its expertise with robust and innovative Microsoft technologies. Working together on MediaCore, we’ve blended Landsberry & James’ extraordinary business acumen with our experience in the Microsoft platform to create a solution that that will greatly benefit MediaCore’s customers.”
MediaCore processes transactions in milliseconds and can accommodate the booking volume of 100 stations across a seven-day period in just two hours.
It can also load a 365-day program schedule – every timeslot, every day for a year on a specific TV network – in seconds.
Underscoring its capacity to be a sector-wide solution, MediaCore can easily accommodate the entire annual billings of the Australian media industry.
Mr Landsberry said considering all the efficiencies and benefits MediaCore brings, the company had devised a pricing structure that would also ensure value.
MediaCore requires no upfront investment by media buyers or sellers. The costs of the MediaCore network and all related services and software will be based on a modest percentage of revenue generated by bookings.
With 30 years of media sector experience from the team that established the AIM Data system, Landsberry & James has the credentials, connections and expertise to deliver MediaCore.
Margaret Fearn, Fearnace Media (+61 402 259 064)
The Landsberry & James Group is an Australian independent business that designs, develops and markets industry-leading media analysis software and services. Landsberry & James clients include major media agencies, media organisations and advertisers throughout the world. Key Landsberry & James products include its advertising expenditure and monitoring software, AdQuest Millennium, and its television ratings analysis suite, AdQuest eTAM. For more information visit lj-oz.com.
Avanade provides business technology services that connect insight, innovation and expertise in Microsoft technologies to help customers realise results. Avanade’s services and solutions help improve performance, productivity and sales for organisations in all industries. The company applies Microsoft expertise from its global network of consultants, drawing on the right mix of onshore, offshore and nearshore skills, which together are designed to help deliver results faster, at lower cost and with less risk. Avanade, which is majority owned by Accenture, was founded in 2000 by Accenture and Microsoft Corporation and serves customers in more than 20 countries worldwide with more than 9,000 professionals. Additional information can be found at avanade.com.
